Motivated by the stories from organizations who save women from slavery around the world, founder Geetha Minton embarked on a mission to put her dress design company, GKM Design, behind the cause. She understood from her Indian heritage that there could be cultural roadblocks for victims, making it difficult to integrate back into society, even after being rescued. This inspired Geetha to find a way to create opportunities for these survivors, tying them to something beautiful.